Happy Friday, Members! 

If we haven't met, I'm Jenna. I recently stepped into our Marketing & Communications role and am excited to share a chapter update with you today.

SHRM recently launched a “Co-Branding” opportunity for chapters, and we were selected to be in the first round of participants! This means SHRM provided us with an entire marketing suite update for our chapter, at no cost to us. The goal of SHRM's Co-Branding project is to increase awareness of the association between SHRM National and local SHRM chapters like us.

Keep reading for more info.

Introducing SHRM Co-Branding

What is Co-Branding? 

Co-Branding is a project that aims to help chapters increase awareness of their legitimacy and association with SHRM National through partnered branding efforts.  

Through this project, SHRM provided us with an updated marketing suite. This means no member funds were needed to update our chapter logo and marketing materials! Member funds can instead continue to go towards better events and continuing education opportunities for you. 

Why a Co-Branded logo? 

This project is based off national and local feedback: 

• Lack of SHRM National Association Awareness. Locally, we've heard it’s not well understood that we aren’t an independent group but are associated with a nationwide HR Association (SHRM). Nationally, other chapters have heard this as well, and want to increase familiarity with their association to SHRM National, and all of the SHRM National benefits that come with local membership. 

• Dual Membership can be confusing. Co-Branding will hopefully clear up confusion about Dual Membership – which means National SHRM membership includes affiliate membership, and visa versa! It’s two memberships in one. 

• Lastly, we've heard “SIHRMA” can be hard to spell/pronounce.

While we'll miss the personal touch of our tulip logo, we hope a small shift from SI-HRMA to SHRM-SI that now includes the SHRM national logo will continue to increase awareness of the important work we do to elevate Human Resources in our community.

Today we're announcing the project and will be rolling out updated flyers, website, and social media materials over the next month. For now, continue to use www.SIHRMA.org and our info@SIRHMA.org email.

Please let us know what questions you have now and through this process!

Warmly,
Jenna Blade
Marketing and Communications