Unleash the Power of Your Company's Marketing and HR Partnership

Unleash the Power of Your Company's Marketing and HR Partnership

Thursday, 11/09; 11:30 am – 1 pm, via Zoom

Amid the economywide workforce shortage, companies struggle to fill open positions.  There exists a perception gap between potential employees and the reality of a company’s culture and brand. This perception gap is likely contributing to the current shortage of applicants, as companies are competing for talent globally and, more importantly, at the hyper-local level. Impact Washington believes there is an increasing need for marketing and HR to work together toward building a mutually beneficial relationship where driving engagement with both candidates and customers is vital. In this session, you will learn: 

1. How to engage the skills of the entire organization to attract employees
2. What is involved in developing a company brand and will learn how to communicate the message to targeted employees.
3. To innovatively identify more effective platforms for attracting new employees.

About the Speaker

Sarah has dedicated the last 21 years working at Impact Washington. She is a process improvement and change management specialist with a proven track record of increasing product speed and reducing costs. Focusing on Lean Sigma and Quality Systems, Sarah takes a holistic approach to identify business improvement opportunities, developing solutions, managing initiatives, and identifying the resources and various disciplines needed to execute continuous improvement and deliver operational transformation.